Tuesday, November 19, 2013

Videos can be advertisements too

https://www.youtube.com/watch?v=ZKLnhuzh9uY

PooPourri
This video has been sent all over Youtube, Facebook, Twitter, and many other social medias. It has passed the level of just being a video they hoped would make it, to being viral. This video has almost 20 million views and has made many people talk about their product. Most likely when they went to make this video they did not expect it to go as viral as it did. I know that several people on social media have been sharing this video and making it so their company is getting even more publicity without paying for it. Videos can be hit or miss when trying to go viral. It all depends on what audience you are trying to target and how you decide to reach them. Youtube videos are apart of e-marketing. Overall the internet is the fastest growing advertising medium for reach and share since it can reach anyone who has access the web can possibly see the advertisement. PooPourri has done a good job at making a video in which people learn about what their product is and how it is to be used while making the video entertaining. Many different branches of their target market can relate to this video and actually enjoy watching it over and over and over and of course sharing it with their friends. This take on a "dated" version of how women act in society is an entertaining video and they did good in planning it.

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