Bounty guerrilla advertising

Guerrilla marketing is marketing where people are in unexpected, out of the usual ways. In this advertisement for Bounty they have a gigantic cup in the middle of a busy sidewalk with their paper towels beside it. This is to exaggerate on how Bounty can clean up big messes. This also catches the eyes of people walking by because it becomes in their way. The pedestrians walking by will stop and wonder why there is a big cup on the sidewalk and hopefully take interest in trying Bounty. The main reason for using guerrilla advertising is to catch people off guard and to make them notice. Another reason for it is that it gets more people talking about their brand and thus giving them more interest from even those who did not see the advertisement. So much of what advertising is going to become as it goes forward, is being where the consumer is. Guerrilla advertising is a part of this new model or way. Bounty is doing well in looking for different ways to advertise rather than just doing commercials and billboards. How they did their version of guerrilla advertising was fairly effective because it did catch the eyes of people walking by, but unless they looked at the advertisement close enough they would have thought it was for some coffee company and not for the paper towels. One way they could have fixed that issue is to have there be a paper towel in the spill and on there have the Bounty logo. Another way that the advertisement could have been switch up is to have the roll of paper towels closer to where the spill is. These two options would make it more obvious that the advertisement was not just a coffee advertisement, or an advertisement for a list of other things. Bounty could have also cut cost if they had partnered with a different coffee company, like Starbucks, making the advertisement for both of them. I just feel like there is a disconnect from the coffee cup to the roll of paper towels thus possibly making the advertisement not as effective as it could have been.