This
is an advertisement for Target as they were trying to become a place where you
can get where everything you need for an event. I chose this because they did a
good job in my opinion. This advertisement is very relatable to many customers
and potential customers of Target. It shows that even in hosting groups of
people over you can do so and have quality and trendy items but still save
money. Target is a well-known store and it has many special offers to attract
customers to them. Target’s target market for this commercial is cost aware
twenty to thirty year olds who want to be trendy and popular. The advertisement
shows just that a twenty something year old woman who is getting ready to have
friends over. She has all the nicest things for the party and it is clear that she is well liked. Target
was reaffirming their brand in a way that to show the more trendy side. This is
showing that they have the latest products and that they are still at the low
cost that you can have them all. This commercial also hints to the fact that
the consumer can make one stop at Target and find everything they need from
food to decorations.
Target also incorporates social media
into this advertisement. They do this through having a hashtag at the bottom.
As we learned in class this is a way that they can track this advertisement.
Through the hashtag they can see what people are reacting or talking about
Target through the hashtag. They can see their response rate to track how
successful this advertisement is. This is helpful to them to know if they
should keep having these types of ads (which they have) or not.
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