Nike

 

http://www.youtube.com/watch?v=2JnYcuRW_qo

            I chose this advertisement from Nike partially because it is so different from their normal advertising, and I also chose it because it generates a reaction. This commercial is more inspirational then most of the advertisements that they have with athletes. I feel like they are trying to reach a new market/ people who may not relate to athletes. Nike has lost some ground on clients lately as they thought that smaller companies could not reach the prestige that Nike had. Nike then let some companies, such as Under Armor, come and steal their market. They are now trying to expand their reach and consumers. I think that this advertisement is good in the since that it is really relatable to many people wanting to get in shape or stay in shape. This advertisement is an encouragement to them to keep going no matter how far or long they have to go to reach their goal. It also shows that Nike is going to help them get there. Nike is trying to relate to the customers that use their product and show how the brand can help them reach their goals in life. Nike is using this to recover from bad public relations that they had for a little. That was caused by a few different events in the past years. They have had more people talking negatively than positively about Nike and so this is a part of what they did to try and reverse that. I think this advertisement is good because it does reach so many people, and it gets a point across. It also shows what the brand is selling and how the products should be used.

            This advertisement reaches a wide variety of consumers. I feel like their target market for this particular advertisement though is probably people younger in age wanting to get in shape and feel like they cannot do it. It makes them feel like they are capable of greatness and whatever goals they have set up or want to set up. This is reaching a group that may not feel included in an athletic brand outside of this commercial. I also like the fact that they used a real person in this commercial and not just an actor. It makes it that much more relatable and people can then see his story after the commercial.