Subaru

I chose this advertisement by Subaru for two reasons: one because it is eye catching and good, two because we now have a family joke about Subaru’s. This advertisement is eye catching because most people would not expect to see an advertisement for a car without a picture of a car. They made an advertisement so different from the rest of the industry’s normal advertisements it is more memorable. It also is good because they know that safety is becoming an issue for more people in their target market. As people are traveling in their vehicles more and having a vehicle is a more common thing the amount of concern for safety is growing. Subaru was good in having an advertisement that shows that they are concerned with safety, and that they are not as focused on what the vehicle looks like or how fast it is going. Through this advertisement they are also giving a promise of quality, quality that this brand of vehicles will last longer and be safer. They are saying that as a brand they are giving the customer reassurance of what they are purchasing and doing that in a different way from the norm.

 This is showing a crash dumbie in a bingo hall or retirement center, and it is exaggerating the fact that they have higher safety rating. This advertisement is also good because it does not have too many words that make it so people just skim over it, and it placed the wording in a spot that the potential consumers are “programmed” to not notice. The potential consumers can see the picture first and then glance at the bottom and see the words and the logo stands out. From a design stand point I like all these things. I know this class is not for the creative side of advertising but since I did take that last year sometimes I must comment on it at least a little.

Now the story is that my sister-in-law’s family all own Subarus and during the maid of honor speech her twin sister joking gave my brother a toy car Subaru so he could feel more included in her family.