"Best Bus Stop Ever"

Video yo!

This is an advertisement for Qualcomm. They went around and placed links at bus stops that would have a chain of reactions. This has a few ways that it relates to our class, like it has an url code that will cause a reaction, boosts customer relations, and more. The idea behind this was to make consumers of the bus stop more interesting and creative. In this video they did a good job interacting with the consumers and making people talk about the company. They seemed to have a good response to their URLs. They have done this sort of thing multiple times in different bus stops. Personalized URLs make it so they can track who goes to that site and see how many people are responding to their advertisements. Also they are doing guerrilla advertising by advertising where people are and doing so in unusual ways. It catches people off guard and they can tend to notice such advertising more than just a billboard or commercial. A bus stop is a great place to advertise like this since people are sitting around and waiting for the bus and usually do not have much to do while waiting. It gets more people to know what Qualcomm is. Also Qualcomm does many videos like this one to boost their company. This advertisement does get a lot recognition but it is not completely effective since many people do not know what their company does. I even had to look it up, and I found that it is a wireless technology and innovation company. I can see many people talking about their company for all of this but it most likely is not cost effective. The cost for this advertisement has to be high and I would wonder what their return is on the different locations.

There are different ways I would change this advertisement. First somehow I would actually put the brand name on the advertisement. The advertisement right now only has "are you born mobile?” which does not specify what company the advertisement is for. It would help them get their actual brand out if the board or bench had it on there. Although over all though I like the idea of guerilla advertising, especially having the advertising where they did. I think that it is a creative way and many people will talk about it.