The Visual Impact

When looking at how consumer most effectively learns information we have to look at graphics. This is how a majority of people learn and remember information. As marketers we can take this information and use it to our advantage by using it better reach our audience. There are so many differing forms of graphics to share information that are useful in business.

               One of the first formats we talked about this week was photo driven advertising. This type of advertising uses just a picture to show what they are advertising. This picture will tell a story without words and properly sell the product to a selected target. These ads are effective in reaching a broad range of people, and they have the potential to go viral because they usually are eye catching.

               Another form mentioned in class was memes. This can be used as a form of marketing because it takes something that is already well known in a culture and turns it into an effective campaign. When using this though the company has to be sure that the meme is correct for their culture as a company and that it will reach the target audience they are wanting. The company must also consider the preconceived thoughts towards the meme knowing that the company will be perceived in the same light. This can be a good thing if the company culture fits what the meme says but if the preconceived feelings are not realized by the company than that could work against the company and hurt their public relations. Also when looking at if a meme should be used know the target audience!! This is so important because certain age groups or even market will not receive memes as advertising very well.

The last form of graphics that we discussed was infographics. These can be very effective in getting a lot of information to a broad audience in an easy to understand manner. There are several things that a company must think about when wanting to make an infographic. First they must do their research on what information they want to get to the audience. Second they need to do research to figure out what layout they want to present the information in. This also includes figuring out what colors it should be, what wordings to use, and so much more. This part can be extremely time consuming and most companies do not plan for the time investment that it has. Next the company needs to think about where they should post the infographic to reach their target audience. With there being so many different social medias or platforms there is practically no limit to where a company can put their infographic.

               These are just some of the differing forms of graphics a company can use to reach its audience. I think it is extremely important to use some form of visual images to market since so many people are more likely to remember information presented in that format. As far as what visuals to use, that really depends on the intended audience and what the company wants.