Sunday, October 5, 2014

the way to market yourself is going social

For recent college grads and those who have been graduated for a while alike the way that companies are looking for employees is changing. The companies have started to look more towards social media when wanting to hire an employee. The companies still look at the person’s network but instead of just looking towards who they are connected with online. This helps the company know if the candidate knows someone within the company already or if they know people in the industry. Also by looking at someone’s social media the company get a better feel on who the person really is and whether or not they will fit into the company’s atmosphere. Employers are also looking online to see if the applicant has the soft skills they are looking for in employees. If the potential employee looks great on their resume but then when looking at their blog, per se, the company learns that they have terrible writing skills they might think twice before hiring them. Another example would be if the person consistently gets on social media and complains about their job or something related then the company would not want to hire them based on the fact of the posts would negatively affect the company.
              
               Also when looking for a job in today’s society is important to get your qualifications online whether that is through an online portfolio or by using LinkedIn. By getting your resume online it gives the opportunity for companies to access your information easier and also they might be looking for a new employee and find you. Personally I use LinkedIn right now, although I am looking into getting an online portfolio started. Part of the reason I like LinkedIn so much is that it will send you emails with articles to either help you in your job hunt or that it thinks you’ll be interested in. The site also helps link you to people in the market you want to enter. It also makes it so companies can post what positions they are looking for and people trying to find a job can look and see jobs that they would be interested in. I personally feel like LinkedIn lets you tell what experiences and qualifications you have while adding personality to what you are doing.
              
               One last very important thing to remember about the new social component of job hunting is know that potential employers are looking at social media. They use it when deciding whether or not they will hire someone by getting to know you a little better, learning about your writing style, and seeing how you act in real life. So make sure you like what your social media is saying about you. If you look through what you are posting and are unsure that you would want your future boss to see it maybe it is time for you to clean up what is online about you. Personally I think that if I post something online than I should be ok if it was printed and put it in a public location where employers could see it. I want everything I post to reflect who I am and make companies want to hire me.

1 comment:

  1. I think that companies looking specifically at social networking only for hiring is crazy. What if no one knows you, does that mean you wouldn't or couldn't do an awesome job and be the next great? No. But, that's how people are doing things these days, so you better hope you know someone or someone knows you, or else.

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