So you like videos?

This week we talked about videos in marketing and most particularly Youtube videos. Companies have been using YouTube famous people to market their products or brand. One example that I found this week is The Book of Life movie had the band Us the Duo make a music video incorporating their scenes into it.

I was just watching all of their music videos because I just really like the band and then it popped up to watch this one. I think this is a great example because on their original account they have millions of views and on every video it recommends this video next. In this video I can definitely tell that they had a hand in creating what it looked like and how it felt because I have watched so many of their other videos. It makes it so it is still fitting in with what they usually do and also telling a story to get people interested in watching this movie. I also think that it was a good fit for the band. Their song will most likely also be incorporated somehow in the movie (or its credits) so more people may start listening to their music.

I think when companies choose a person on YouTube to make a video for them it is very important to make sure that they reflect the right persona. This is important to pay attention to because you always want to keep with the same brand feel and not confuse your potential consumers on who the company is. It also is important that the company looks at the other videos they have made. This is because  essentially the company is also endorsing that YouTuber. While it may not seem like a big deal if the person is someone whose other videos do not fit the company image then it will reflect poorly on the company and what the consumer has grown to expect. It may be as small of a detail as their beliefs that they said are not what the company has said or that certain target customers would be offended by what was said.

Also YouTubers need to make sure that the company is a good fit for them. This is because by making a video they are saying that they support the company and if someone strongly dislikes what the company is doing then they may start unfollowing. Or another example is the product does not fit what the YouTuber is known for. For example what if a makeup artist make a video advertising a cooking utensil? It would not make much sense right? So they should not make that video because their viewers would not want to watch it nor buy the product (most likely). So if what you make videos about does not line up with what the product is do not endorse it. Another thing I think that YouTubers should stand up and say that they want creativity in the video. This is because they do not want the viewers to think that they will change who they are just to get money. I mean yes money does play into the decision but it should not change who a person is.