Viral Videos!!

In our society we are wanting to be entertained and to have an instant connection to the entertainment. We are wanting to have entertainment not only from major companies but also from people that are like us through websites like Youtube and Vimeo. These sites help people publish videos from anywhere in the world to be accessible to anyone who get on the sites and make the impact they have be more wide spread. Some videos will have so many views or shares that they can become viral. New viral videos happen seemingly overnight, but the may have been posted months before becoming viral. They usually grow in popularity rapidly because they are reposted or shown by what is called an influencer. Influencers tend to be celebrities who will either tweet about the video or show it on their TV show. No matter how the videos become viral they become entertainment for us and will only grow in popularity. They show up all over almost every social media and are seen by almost every segment of our population. These videos will cause a chain reaction of parodies, as they also become apart of conversations between friends and acquaintances all over the country. They shape the culture within a short time span and they leave a lasting impression.

Companies lately have wanted to try and use viral videos to reach more potential consumers. Some companies think that they can make their video become viral one their own and often miss that they can only do so much before just hoping it catches on. I think that for companies they need to realize that they can only come up with the idea on what to make the video and from there the consumers have to decide to watch it and make it become viral. Also when making a video companies need to make sure that it is not blah to the consumers and make sure that it is relevant to what is going on in the culture. If the video is not seen as something relevant to the time then it will be put aside by the viewers as outdated and boring. After making the video there are beginning steps of what a company can do to try and get their video to go viral. The company can use the video on their social media, in commercials, and many other channels. Also if they can have a celebrity endorse the video and start posting it then the viewing audience will grow larger and they may share the posts. The company has to know that there is only so much that they can do until they just have to see if the video will become viral. Sometimes though even if the video does not become viral it may have reach the target market, and the companies main objective would have been accomplished. Sometimes a company can get so consumed in trying to reach everyone they will forget the target audience and completely miss the main objective of why they had spent the money to make the video.